How to wind up at the bridal veil - create the flow
Your profile can be a stagnant puddle, a trickle stream, or a class V rapid.
Guess which of the three ends in the waterfalls?
A highly targeted profile can in fact lead you to finding the match of a lifetime.
We recommend that your profile should convey a theme. A theme makes your profile more coherent and tells us more about you between the lines. It is much easier to write an easily flowing profile when you choose a unique theme to glue everything together.
Don’t try to be someone whom you are not. You chances for long-term happiness are much greater if you connect with someone who will like you for who you are today and not what the fantasy version of you might be. Such fantasies tend to collide with reality with disastrous results. For example, I watched an episode of “Millionaire Matchmaker” recently and one of the guys has a stripping pole in his living room. Will he be compatible with someone who finds that offensive? I don’t believe so.
If you are a football player, for example, your profile might look somewhat like this:
Headline - Pigskin lover with a sensitive touch - it’s obvious to football fans, and potentially curious to others
Opening statement - Huddle up! We are making a play of your lifetime! - here we are continuing with football terminology and are openly conveying the excitement of a major game.
The rest of the profile would carry the same theme. It would use appropriate terminology. A risque theme could be a game of touch football on the beach, for example, if you think you can get away with it.
Your last paragraph should always be a call to action. It should never be “If you’d like to know more, just ask”. That statement is a waste of electrons and, far more importantly, the reader’s time. Do you realize just how difficult it is to write to an attractive stranger something better than “Hi, you are hot! I’d like to know more”. If you provide the reader with more information, you will increase your chances of connecting with them through common interests. They will see you as a better match.
Let’s say you meet someone offline and she’s a total stranger. Would you tell her “Hi, I am Zack. If you’d like to know more just ask!” Absurd, isn’t it? We certainly would like to know more, but don’t make us ask for it. Humans love instant gratification. Don’t make us wait! Tell us now, immediately!
I’ll give you an extreme example. I recently wrote a resume for a woman as a favor. It took me 4 hours! I was completely exhausted! She openly commented that she felt as if she were being interrogated. It took me 4 hours to write a simple resume for a relatively low-level position. Only about 30 minutes of that was actual writing. Given the opportunity, she probably would finish her profile with the “Just ask” comment. Woe be to the person who would ask her out and then try to learn more about her. 
It’s OK to have a long profile. If you wrote a long profile that flows well and has a well defined headline, a strong opening statement, a highly coherent multi-paragraph body, and a catchy call to action, you will have a profile that is substantially more attractive as compared to the typical short, unorganized, and generally boring essays.
For this scenario, an action statement might be as simple as - Ready?! Make the catch!
When you write your profile, evaluate it for flow. Is anything out of place? Can anything be expanded? Will expanding on more interests amplify the emotional response? Does it make you smile just reading it? Do you have a burning desire to contact yourself?
Image credit: http://karin-travels.webtravellog.com
To finish my river-themed article, I leave you with this thought:
